I currently lead the UX teams’ for ‘Retail Experience’ at eBay. This encompasses worldwide back-end and customer facing products, tools and services for businesses that sell on eBay’s web and app platforms.

From ingress to egress I define the UX strategies and drive the Design implementations that enable our sellers to sell more products, at better margins with less overhead.

Under my design direction are:

B2C
Seller HUB; eBay’s content & campaign management service business sellers’:
• Listing & Orders
• Performance & Growth
• Reporting
• Store Marketing, Finance & Settings

Advertising & Marketing
• Deals
• Discounts and Coupons
• Promoted Listings (or Sponsored)
• High-line Search Ads
• 1st-3rd Party Advertising
• Merchandising,

Shipping
• Labeling & Packaging
• Returns

Buyer Trust
• Returns
• Seller Benchmarking & Rating
• Resolution Services
• Fees and Outlier Management

CRM
• Buyer outreach
• eMail marketing: Promotions, Ads, Merchandising
• Seller outreach

ePN
• eBay syndicated advertising platform.

Creating unique self service advertising tools for both Amazon sellers and Independent eCommerce services.

Web and App design and development. Innovating in the discoverability of products and services that improve the shopping experience for Amazon’s customers, increasing engagement with revenue based KPI's.

Under my design direction were:

Seller Central - Advertising
• Sponsored Products
• 1P Advertising
• Sponsored Links
• Marketing & Merchandizing
• Active Dashboards
• Round Trip Bulk Operations
• Reporting

Amazon Stores
Template based Stores experience, designed to blend the shop-ablilty of Amazon and the unique brand awareness large retailers require.

Amazon Airstream
Interests based community browse experience, leveraging Sponsored Products.

The challenge with any web presence that aggregates and augments content is to identify the best of breed content from your partner providers, maintain freshness and quickly augment that content with relative related content and create the best value add for your consumer.

Having had years of experience in both presentation platform design [MSN, RTE...etc.] and user generated content provision [CarZone, Car Buyers Guide... etc.], I was asked to re-invent MSN's CMS and Editorial Tools. From a cold store data-base, with an info-path interface, to an Azure based always-on web based tool set, that thousands of web editors could access from anywhere, with an intuitive interface and shared workspace.

With his solution my primary focus was; clear path to completion and task completion. doubling productivity thru a clean scan-able UI, light on chrome and rich with functionality. I researched editorial workflows and leveraged known editorial paradigms to rapidly define design goals that minimized overheads on search, augmentation, image sourcing & editing. I instigated same article/multi-user canvass, where image/video editors could work on the same story as copy editors; independent but  not exclusive of each other, doubling productivity.

This tool is now used by every editor in AMP [nee MSN] to produced content for Bing Apps as well as MSN itself. I requires very little ramp on time as it is design pedagogically; the tool teaches you how to use it. Keeping editors focused on what they need to; content.

With Windows App Producer I designed an online self serve Windows 8 and Windows 8 Phone App creation tool.

Thru a simple sign up procedure a media content provider [eg: Chicago Tribune] can quickly procure a Dev Center and Pub Center account; enabling them to both access the tool and benefit from shared advertising revenue from the App they will create.

Once in the tool they are presented with an easy step-by-step context editor, where the content partner can align their feeds, chose from a set of adaptive templates, upload logos & brand elements and establish a set of styles to best match their online brand.

Within minutes they can produce an adaptive and responsive App that will distribute their content across the Windows eco-system and as we add to the template set they can improve upon their set of features.

With MSN for Windows we produced a fully adaptive and responsive solution to bring the portal up to bleeding edge of web presentation and iteration design. Our aim was to provide a solution that superseded our competitors' offerings, with elegant designs that were optimized for touch, sensitive to screen real estate and held true to our business commitments to partners.

This was more than just a brand refresh and though primarily built for Windows IE 9, we designed it to HTML5 & CSS3 standards and in doing so created the first ubiquitous web portal; fast, adaptive and beautiful on any screen browser across any devise and platform.

I was the Sr. Design Lead, managing 10 designers in 3 locations worldwide and charged with delivering content experiences for the top 5 channels internationally; MSN News, Money, Autos, Living and MSN Now.

Across 28 countries, I had to: built consensus, coral content and monetiztion requirements, define goals, produce design strategies and provide constant tactical design direction.

In a continuous cycle of design defining and refining, I took change of: the design process, iterative rapid prototyping, incorporating user research feedback, course correction measures and messaging, along with constantly updated style guides and review process for vendors.

Always conscious of the market implications, I also created a bridge between the in market adverting contingent and our distributed development teams, to ensure we all knew what success looked like and  and the design steps that would get us there.

Thru every one of these steps my team and I created, user flows, iterative wire frames and interaction guidelines for our development teams, so they would have clear line of sight on the goals and direction to get there.

Previous to the work I did on MSN for Windows I was the international Sr. Design Lead, producing user experiences for MSN.com.

I managed an international team of UX Designers and Researchers who delivered MSN experiences and advertising solutions to 48 countries worldwide, including Cyrillic, Left to Right and Asian character based languages.

Again this was a constantly evolving landscape of user centric design improvements match with market by market business opportunities that enhanced both MSN's distribution [to the 3rd most trafficked site on the web] and value proposition and the best market place for global advertising reach.

Throughout my time here I was always balancing the virtues of consistency and constancy within information architecture and interaction design. While all the time being mindful of marketplace of diverse rich experiences and advertising requirements unique to each market.

Creating design solutions and guidelines based on clearly understood user and business goals allowed me to steer the international development of these site in as uniform way as possible; enabling extensible web development solutions so each market could leverage the innovations of each other.

Defining, designing and refining in a mode that was always agile, always opportunistic and always improving I helped create with the strongest user base of any portal on the web and the most profitable.

CarZone is an car buying site and App. It delivers the user a broad set of easy to use content authoring tools at upload for sellers and search and finance assistance tools for buyers. Catering to individual sellers and large dealers alike.

The challenge was to design two distinct user experiences which, though interdependent, have distinctly unique purposes.

Seller Scenario
To ensure clear path to completion and quick task completion I designed an easy step by step web-form with contextual staging thru drop downs this lead to descriptive data fields with preloaded suggested text, which though overwritten by the user, would hold as content meta-data. We included simple yet comprehensive editing tools for images and rich text.

We also monetized this area by leveraging the classifieds model of 'pay for display' enhancements.

Buyer Scenario
leveraging the upload webform forma for specified make/model search afforded the car buyer a fast track to the car type she was looking for. Moving them quickly thru the research funnel into the buying one.

There was also the monetization opportunities which had to be incorporated; ranging from full site take-overs to IAB standard ad models.

CBG.ie is a car buying and selling site that was the site version of their weekly paper publication.

To expedite both the design and to make catalogue of cars avaiable on the web as quickly as possible, we built this site as a user facing front end to the existing inventory mechanism that CBG had used for their hardcopy catalogue.

I had to design and produce 2 core scenarios for users:

Seller Scenario
To ensure clear path to completion and quick task completion I designed an easy step by step web-form with contextual staging thru drop downs this lead to descriptive data fields with preloaded suggested text, which though overwritten by the user, would hold as content meta-data. We included simple yet comprehensive editing tools for images and rich text.

Buyer Scenario
leveraging the upload webform forma for specified make/model search afforded the car buyer a fast track to the car type she was looking for. Moving them quickly thru the research funnel into the buying one.

There was also the monetization opportunities which had to be incorporated; ranging from full site take-overs to IAB standard ad models.